Father's
Hour.
Every order carries $10 of Father's Hour funding. We pool the funds with partner-network resources and deliver them as subsidized therapy sessions for fathers in need.
$10
per garment.
One subsidized hour.
Why fathers, and why now.
of US suicide deaths are men.
of fathers report symptoms consistent with anxiety or depression.
ever seek treatment.
"The reasons given: I don't have time. It costs too much. I don't know who to call. I don't want to be the dad in therapy."
The strongest thing a father can do for his family is take care of himself first.
From your purchase to a father's session.
You buy.
$10 of every order is allocated to Father's Hour. It helps fund one subsidized hour of therapy for one father.
We aggregate.
Every quarter we pool the funds and disburse them to vetted clinical-service partners.
A father gets help.
Partners deliver clinical sessions to fathers who self-attest to need or are referred by partner networks.
We publish.
Every quarter we publish a public Father's Hour Report. It includes dollars given, sessions funded, and fathers reached.
"The men most likely to need help are the least likely to ask for it. Father's Hour tries to make it easier to ask."
Invite-only. Capped at 10.
The Father's Council is an invite-only group of working dads and clinicians, capped at 10. They review every collection before it ships, vote on which charity partners receive that quarter's funds, and act as the brand's conscience.
Three seats are explicitly reserved for fathers from communities historically under-served by men's mental-health resources.